Ad Creative Strategist (Remote)

Role Description: We are hiring a Creative Strategist to own the full creative process - from avatar development to brief writing, performance analysis, and iteration planning. This is a full-time remote role, reporting directly to the CMO. This role is not about making ads look good. It is about understanding why ads work, testing hypotheses systematically, and building a creative system that compounds performance over time.

You will not do any editing - that part sits with our design team. Everything else in the creative process is yours to own. Key Responsibilities: Research customer avatars, pain points, and competitor ad angles Write structured creative briefs with clear hypotheses and defined test variables Direct designers on hook direction, tone, visual approach, and ad structure Write scripts and ad copy as required Analyse creative performance data via reporting tools.

Extract specific, actionable insights from test results Plan and prioritise weekly test batches using the single-variable testing principle Build iteration plans from winning creatives Qualifications: 3-5 years of experience in creative strategy or a related field Strong understanding of direct response advertising - hooks, avatars, angles, CTAs Analytical mindset - able to read data and form a clear next hypothesis Excellent written English - your briefs must be clear and unambiguous Organised and process-driven - you maintain systems, not just produce one-off work We are open to training the right person - attitude and thinking matter more than job title history