Asst Manager / Manager - Digital Marketing, Mumbai

About Us : ImpactGuru.com, India's leading healthcare financing platform for patients raises money online for medical expenses via crowdfunding. It aggregates a large number of online payments to allow any individual requiring financial assistance to raise funds for medical expenses - be it cancer, transplant, accident, or any medical emergency. ImpactGuru.com has already helped mobilize Rs 1,500 cr / US$200mm via crowdfunding along with its partners.

ImpactGuru.com was incubated at Harvard Innovation Lab in the USA in 2014. ImpactGuru.com recently announced a $2mm Series A round, led by Apollo Hospitals Group, Currae Healthtech Fund, RB Investments (Singapore based VC Fund), Shorooq Investments (Middle East based VC Fund), Venture Catalysts (India's #1 angel investor group) with participation from various other investors from USA, Southeast Asia, and the Middle East.

ImpactGuru.com was recently awarded Best Technology Solution for Social Good by Economic Times Intelligent Health & Tech Awards, selected among top 5 early-stage startups in India by TiE, featured multiple times on CNBC Young Turks. ImpactGuru.com was ranked among the top 21 Startups Globally to Watch in the space in which it operates by CB Insights. Impact Guru's senior management is led by Harvard, Wharton, Parsons, IIT, and IIM alumni with the founders recently being profiled in Fortune 40 under 40.

If you are interested in being a part of a dynamic startup working at the intersection of financial services and healthcare which is making significant positive social impact to society, then Impact Guru is the right place for you. Website : https://www.impactguru.com/ Team : https://www.impactguru.com/team Location : Mumbai Team Size : 300 + We are scouting Asst Manager / Manager - Digital Marketing Analyst, Mumbai.

Responsibilities: Own end-to-end execution, measurement, reporting, and optimization of campaigns across channels with goals to increase New users Acquisition, Scale GMV across the campaign, and deliver platform GMV & ROAS Managing two verticals of Impact Guru business, one is online donation(E-commerce) & Lead Generation(Seekers). Lead a team of performance marketers & Data Analyst Partner with internal teams to optimize campaign performance (targeting, optimization, creative direction, etc.) On a day-to-day basis, you will be expected to optimize campaigns based on data breakdowns and insights.

Understand ways to scale campaigns across platforms in an optimal manner. Perform interest research in Facebook using audience insights and ads manager. Create a digital media plan based on requirements across multiple platforms Understand how content works across different social media platforms Create insightful reports based on data from performance marketing campaigns Tag with your copy and art partners to achieve a digital-first creative output on campaigns.

Work on Launching & Optimizing other marketing channels like Taboola, Criteo, Outbrain, Adroll etc. Work on retention marketing through Mo engage or internal communication. Coordination with SEO Team for Organic ranking updates & suggestions Assist Social media team in scaling the organic GMV from social pages, also assist them in increasing the followers on each social media pages Work on launching influencer marketing campaigns & influencer network for the brand.

Eligibility 1-2 years experience in digital marketing at a high-growth B2C organization. Hands on experience of working on Facebook Ads, Google Ads, etc Managed monthly paid marketing spends of 50L-1 Crore+ Bachelors degree in Engineering, Media Communications, Business Administration, Journalism, or related Fields. Strong communication skills Strong creative and analytical skills Working Proficiency in Google Analytics, Google Tag Manager, SQL, Excel, and creating data visualizations on data studio or Tableau Be able to take 100% ownership of the process from start to finish Strong quantitative mindset & data-driven approach to digital marketing; expert in excel-based data modeling, analytics tools.

Ability to multitask in a fast-paced work environment. Punctual and dedicated to meeting targets & deadlines. Able to effectively work independently, and as part of a team. An early adopter attitude towards technology Min. 1 year experience is required in this role.