Baetho -Digital Marketing Manager

Company Profile Baetho is a solution-focused company aimed at creating and democratizing the development of customer experience applications through our proprietary no-code platform. At Baetho, we offer a fun environment and the chance to work with a highly skilled and motivated team. Our culture is focused on employee happiness, customer satisfaction, and high-quality execution. If you have the right vibe and believe in fairness and freedom, you’re a great fit for us.

Position description An opportunity has arisen for a Digital Marketing Role with a can-do attitude, ability to drive successful campaigns, strong desire to work on multiple platforms with limited guidance. We’ll provide all the enablement needed, but are looking for a rockstar at work. Roles and Responsibilities Own the execution of integrated campaigns across digital channels— including target audience identification, goal setting, campaign set-up, user flows, and campaign optimization Hands-on experience on Linkedin, Google Ads, FB, Google analytics, and GTM and lead gen platforms Define and analyze performance metrics on google analytics to diagnose campaign performance and develop action plans to optimize the customer experience and campaign results Ensure that each activity is tracked and measured with a focus on pipeline and ROI Experience in B2B SAAS based marketing, preferably with highly technical products or services Demonstrated creative skills (e.g.

ad copies and/or design skills) to drive personalization and relevance Budget and plan the acquisition funnel for the whole year, with month on month variations Enable and Track AB testing for all aspects of campaigns, viz.: ads, creatives, landing pages, emails, SMS Preferences Must have a proven track record of campaign management with a high success rate Experience in B2B SaaS based company will be preferred 2-3years of hands-on experience in performance marketing-Linkedin and Google Ads for lead generation is a must.