Job at a glance
Assists Senior Director of International Marketing with the development and implementation of short-term and long-term strategic marketing plans involving events, tournaments, promotions, entertainment and reinvestment strategies. Helps to prepare the annual marketing plan and budget that will enhance sustainability and growth in the domestic customer base along with cultivating outer market and new business aligned with the business objectives.
Works closely with department managers to develop marketing plans and strategies to grow revenue for their respective areas. Helps to coordinate and implement strategic alliances with reputable business partners creating greater brand awareness and financial benefit to The Grand Ho Tram. Responsible for focusing on identifying emerging trends and issues in the domestic market. Identify and prioritize opportunities as they relate to marketing activities.
Responsible for becoming the domestic market expert regarding business marketing issues and make recommendations on short and long term strategies. Work closely with the management of Gaming Operations and Hotel Operations to maximize effectiveness of all marketing activities. Give regular ongoing feedback to the management of Gaming Operations and Hotel Operations regarding the reactions of the customers and prospective customers across all channels.
Develops and directs the execution of strategies and programs to achieve revenue, acquisition, retention and profitability goals. Directs database and direct response marketing including monitoring print production, mailing distribution, and redemption rates and costs. Responsible for the analysis and evaluation of direct marketing programs and developing new strategies as needed. Ensures all advertising and marketing communications are coordinated, support marketing plan objectives and are an effective expenditure of resources.
Assists with company activities and campaigns to promote the image and awareness of the property in the community and geographic region. Establishes systems that would enhance operational efficiency such as SOP’s, Policies & Procedure, and other area related to Casino Marketing Operations. Routinely and periodically spot checks subordinates primary job responsibility tasks, tracking mechanisms and work to ensure compliance with SOP’s and POP’s.
Responsible for completing performance evaluations, training guidelines / coaching & mentoring programs along with scheduling according to appropriate standards for all areas of supervision. Performs duties in accordance with property compliance and regulation standard Helps direct reports achieve outlined goals and plans of action objectives by periodically meeting with and assisting staff with tasks and needs associated with the goals and objectives.
Perform additional duties and responsibilities as necessary or assigned. Establishes and maintains effective employee working relationships This should include leading by example in focusing targeted groups, companies, entities and agencies again in support of targeted pamphlets, flyers and other media for all events etc. Willing and expecting to take on more responsibilities and demonstrate an attitude of doing something for an extra mile.