Job at a glance
We are looking for a Senior Copywriter to join our Marketing team, creating persuasive communications for different channels and developing data-driven creative strategies, focusing on customer acquisition and CPA reduction. Main responsibilities Copywriting for paid ads (Meta Ads, Google Ads, and social media). Scripts for videos, UGC, and ads. Organic content for social media. Blog articles focused on SEO.
Copy for Go-to-Market (GTM) strategies. Researching audience needs, pain points, desires, and objections. Creating variations and A/B testing. Metrics analysis and campaign optimization. Creating briefs and creative guidelines. Proofreading and standardizing texts. Mandatory requirements Minimum of 4 years of experience as a copywriter in companies. Proficiency in direct response and persuasive copywriting.
Experience with scriptwriting, videos, UGC, and storytelling. Knowledge of performance marketing (Meta Ads and Google Ads). Ability to analyze metrics and optimize campaigns. Experience with A/B testing. Knowledge of market research and consumer behavior. Ability to create creative briefs. Excellent command of the Portuguese language and text editing skills. Portfolio with proven case studies and results.
Key differentiators Experience in the education or language market. Experience with VSLs, landing pages, and sales pages. Knowledge of funnels, CRM, and lead conversion. AI domain applied to copywriting. Familiarity with CapCut and Canva. Experience with competitor and advertising analysis. Knowledge of consumer psychology. Experience with lead acquisition at scale.