Job at a glance
Gather, analyze, and document business requirements for CRM enhancements and initiatives within the life sciences commercial environment. This role is on-site. Responsibilities Translate business needs into functional specifications, user stories, and process flows. Configure and support CRM platforms, including Veeva CRM and Salesforce Sales/Service/Marketing Cloud. Partner with stakeholders (Sales Ops, Marketing, MLR, IT) to improve customer engagement workflows and drive continuous improvement.
Conduct User Acceptance Testing (UAT), manage the backlog, and coordinate with development teams. Develop and maintain reports and dashboards for call activity, HCP engagement, and campaign performance. Required Skills 5+ years of experience in CRM Business Analysis or Sales/Marketing Operations. Hands-on experience with Salesforce and/or Veeva CRM in a pharma/biotech/medtech environment. Strong knowledge of commercial processes, including sales force execution, territory management, and HCP engagement.
Experience with requirements gathering, UAT, and stakeholder management. Ability to ensure data quality, compliance, and adherence to pharma regulations. Support integration efforts with MDM (Reltio), data warehouses (Snowflake/Databricks), and marketing automation tools. Preferred Skills Experience with Salesforce configurations (reports, workflows, objects, dashboards) and familiarity with the Veeva ecosystem (Vault, Align, Nitro, PromoMats).
Understanding of data governance and MDM solutions (e.g., Reltio) and exposure to Power BI/Tableau for analytics. Agile/Scrum experience with knowledge of omnichannel engagement and digital marketing integration.