Job at a glance
About Fyllo The Fyllo Data Marketplace is a first of its kind access point for brands and agencies to reach one of the fastest growing new audiences, the cannabis and CBD consumer. As cannabis and CBD have gone mainstream, traditional brands and agencies have recognized the value to be gained in reaching this enormous, and still growing new vertical. The Data Sales team is responsible for educating, evangelizing and selling the Fyllo data ecosystem to mainstream clients, providing access to leading cannabis- and CBD-endemic audience data.
Fyllo is building for cannabis/CBD what IRI has done for CPG and what Polk has done for Auto. This is truly a game-changing role in selling first-to-market data products that have been previously inaccessible to mainstream clients across key verticals like QSR, Retail, and CPG.The Account Executive will identify potential clients and drive adoption of Fyllo’s data marketplace. The ideal Account Executive candidate, will be a proven hunter with a work history of existing relationships within the programmatic media industry, with these different brands and agency relationships, already established.
This candidate should be able to find new revenue opportunities and reinforce the value of Fyllo’s enterprise data solutions. This professional will possess proven active listening, relationship building and engagement skills with the ability to build credibility leveraging multiple engagement channels in support of delivering new sales. He/she will be capable of understanding prospective company’s data-driven marketing and related needs, as well as developing solutions to solve their current and future needs.
Responsibilities: Identify and sell data opportunities across all verticals to digital traders, programmatic in-house teams and agency planning teams Cultivate strong relationships to drive larger agency, brand, and platform investment Meet and exceed a quarterly revenue quota Partner seamlessly with account management, sales, and business development functions on all new and existing business Manage existing relationships with agency groups, trade desks, DSPs and brands with a focus on data sales Consult with clients to identify areas for improvement in data buyer's experience Implement education programs and strategic selling initiatives to drive growth of Fyllo’s data ecosystem Contribute to data sales go to market strategy and best practices Requirements 2-3 years of experience in MarTech, AdTech, data sales, or similar; platform and data provider sales experience a plus, direct data campaign experience required Data sales experience is required for this role In-depth knowledge of online media, programmatic and audience targeting.
Strong interpersonal skills, outgoing and a great verbal and written communicator Analytical mindset, able to work methodically and plan projects Independent work ethic and entrepreneurial drive High metabolism for rapid growth in a game-changing industry