Job at a glance
We are looking for a Digital Marketing Manager with a mix of creative and analytical skills to develop, implement, track and optimize our marketing campaigns across all digital channels. About us BetterInvest is an investment platform focused on generating passive income streams and building wealth for investors. We at BetterInvest provides you a variety of alternate investment options which are focussed on generating passive income and helping investors achieve financial happiness.
One of the first asset classes that we are launching is fractional ownership in Commercial Real Estate. We are enabling access to wealth creation opportunities that were previously available only to the top 1% of the population. We make commercial real estate investing easy, affordable and transparent. Visit www.betterinvest.club to learn more. Roles and responsibilities Build the overall digital strategy for the company Plan and execute digital marketing campaigns that generate potential leads to the product Responsible for the monthly budgets for the digital marketing Use analytics tools to monitor and do complete data analysis from website traffic till conversion Monitor campaign performance and identify opportunities for improvement and optimise campaigns accordingly Collaborate with team members on campaign development and implementation Measure campaign performance across channels and assess against goals Requirements 3+ years of experience in a digital marketing role and B2C lead generation.
Experience in running successful marketing campaigns across multiple channels and geographies. Deep understanding of paid campaign strategies across channels to drive revenue (Google Ads, Facebook and LinkedIn ads). Deep understanding of analytics tools to track and capture key data of the campaigns. Excellent verbal and written communication skills. Ability to take new initiatives and push the boundaries constantly.