Job at a glance
5-8 years of experience in handling social media and Influencer marketing campaigns Excellent knowledge of Whatsapp, LinkedIn, Facebook, Twitter, Instagram , and other relevant platforms Understanding of SEO and web traffic metrics Good knowledge of social media KPIs Proven track record in outreach campaign strategies In-depth knowledge of the social media marketing industry Impeccable verbal and written communication skills Responsibilities Develop and execute social media strategies and creative campaigns Identify and build relationships with prominent influencers and thought leaders Develop content ideas and write and curate content Research relevant industry experts, competitors, target audience, and users Brainstorm new, creative approaches to influencer campaigns Keep abreast of emerging trends, technologies, and influencers.
Find new and better ways of measuring social media activity. Develop, implement and manage our social media strategy Define most important social media KPIs Manage and oversee social media content Measure the success of every social media campaign Stay up to date with the latest social media best practices and technologies Work with copywriters and designers to ensure content is informative and appealing Monitor SEO and user engagement and suggest content optimization Key Performance Indicators Creating unique value propositions for both brand and key products and implement them with an always-on calendar Drive strategic brand initiatives positively impacting key parameters like Imagery, Awareness, and Consideration.
Identifying content amplification opportunities (Real-time trends, collaborations, etc.) Improve engagement rate for the brand across relevant platforms. Core competency Execution & Delivery - Takes ownership providing timely and result oriented solutions with operational excellence Accountability - Responsible for the tasks assigned under the ambit of the key responsibilities of the role and additionally for any dependencies with cross functional teams Team - Work & Collaboration - Fosters a culture of trust, collaboration and support Effective Communication - Communicates timely and responsively with clarity and effect (both verbal and written).
Seeks and provides feedback