Job at a glance
Key responsibilities : Plan and execute Web, SEO/SEM, Database Marketing, Email, Social media, and Advertising campaigns Design, Build, and maintain Social Media presence Measure and report performance of Digital marketing campaigns and assesses against goals (ROI and KPIs). Identify trends, insights and optimize approach based on the insights. Plan and execute periodic Content Calendar for Branding and Inbound lead acquisition Create landing pages and optimize user experience for Lead Acquisition Should be able to plan and execute Webinars, Seminars and Events Skills : MBA or PGDM in Marketing 6+ years of experience in Digital Marketing for IT/ITES Services Industry Must have exposure in marketing of Digital Technologies and Services like Cloud, Analytics, APIs, Software Development & Channels Good to have experience in using HubSpot as Marketing Tool Must have excellent verbal and written Communication skills with exposure to Global Clients