Digital Marketing Manager

We’re hiring a SeniorDigital Marketing Leaderto drive growth for a fast-paced Home Improvement based in New York City.This is a high-impact role for a performance-driven marketer who knows how to blend creative thinking with data to scale customer acquisition, improve conversion, and drive measurable revenue growth.What you’ll own:Lead paid social strategy and execution across Meta and other digital acquisition channelsOptimize campaigns for cost per appointment, conversion, and ROIOwn full-funnel performance from click through booked appointmentDrive A/B testing across landing pages, creative, messaging, and offersBuild CRM segmentation, nurture flows, remarketing, and reactivation strategiesTranslate campaign performance into actionable insights through dashboards, KPI tracking, and budget optimizationTest new creative formats, AI tools, and automation workflows to unlock scalable growthWhat we’re looking for:7+ years in performance marketing and digital growth, including 3+ years in an agency environmentDeep hands‑on expertise with paid social, especially MetaProven success improving conversion rates through structured testingStrong CRM, lifecycle marketing, and database monetization experienceAdvanced analytics skills across Google Analytics 4, ad platforms, and reporting dashboardsExperience in DTC, lead generation, or high-volume customer acquisition environmentsThis is an opportunity to join a growth-focused team where strategy, experimentation, and execution directly impact business performance.#J-18808-Ljbffr