Digital Marketing Specialist

Location: Pretoria Work model: Hybrid (1–2 days WFH) Salary: R35 000 – R40 000 CTC About our client.. A long-standing South African consumer goods company is mid-way through a full, top-to-toe brand transformation, spanning packaging, vehicles, uniforms and a brand-new website. Their direct-to-consumer coffee and beverage arm is growing fast, with a membership and subscription programme driving repeat business.

This is a newly created role: the business has never had a dedicated marketing function before, so you'd be building and owning digital from the ground up. Why you'd want to work here: High-visibility role in a major brand relaunch, right at the heart of the actionReal commercial impact: a KPI-driven role with genuine scope to move the needleWork closely with senior leadership and shape a brand-new function from scratchFamily-run business with a flat structure and long-tenured, loyal staffOwnership and autonomy: no micromanagement, no weekend or evening expectationsSensible hours (8–4, early finish on Fridays)Performance-based annual bonus, travel allowance, laptop and data stipend, Provident FundWhat the job involves: Owning digital marketing end-to-end, from top-of-funnel (search, paid media, social) through to retentionManaging the D2C membership and subscription programme and digital customer engagementFull ownership of website content, social media, social ads, newsletters and digital sales campaignsBuilding search and category visibility so customers find the brand when they're looking for the productOptimising the site experience to turn visitors into customersReporting against sales, traffic, retention and growth KPIsWorking closely with the brand team and leadership through an active company-wide rebrandWhat you need to be considered: Conversationally fluent in AfrikaansSolid experience in a similar full-funnel digital marketing role, ideally D2C or e-commerceHands-on skills across paid media, SEO, social and email/newsletter marketingA track record of measurable growth in traffic, conversion or retentionConfidence managing a membership, subscription or loyalty programmeStrong communication skills; this is a visible, cross-functional roleComfortable working independently and building processes from scratchBonus points if you: Have worked in FMCG, food and beverage, or a D2C subscription brandHave experience marketing through a major rebrand or relaunchBring strong analytics and reporting rigour to prove commercial impactKnow your way around Shopify for e-commerce management, merchandising and promotionsHave run email and CRM through Klaviyo, including segmentation and automated flowsAre confident in Meta Business Suite/Ads Manager for paid social strategy and reportingHave hands-on Google Ads and GA4 experience, or have managed a supplier who covers thisUnderstand SEO and where AI-led shopping and search discovery are headingPlan, publish and manage community across Instagram, TikTok, Facebook and LinkedInHave handled online customer service, queries and loyalty management