Digital Marketing Specialist

Role OverviewThe Performance Marketing Executive is responsible for turning marketing budgets into measurable business results. This role owns paid digital execution across acquisition and conversion channels, with direct impact on leads, sales, and efficiency.The role requires strong analytical thinking, disciplined testing, and close collaboration with creative and content teams to continuously improve performance outcomes.Key Responsibilities1.

Paid Campaign ExecutionPlan, launch, and manage paid campaigns across assigned platformsStructure campaigns, audiences, creatives, and bidding strategiesControl daily, weekly, and monthly budget pacing2. Optimization & TestingMonitor performance metrics and apply continuous optimizationsExecute structured A/B tests on creatives, audiences, and formatsIdentify scaling opportunities and efficiency risks3.

Funnel & Performance AnalysisTrack performance from impression to conversionAnalyze CPA, ROAS, CVR, AOV, and funnel drop-offsTransla…