Executive Director of Marketing and Communications H/F

The Executive Director of Marketing and Communications will lead an integrated marketing, communications, and brand strategy supporting the institution's student recruitment, attractiveness, fundraising, and institutional reputation objectives. The role will also drive the continued transformation of the marketing and communications ecosystem, with a particular focus on digital, data, CRM, and the responsible adoption of artificial intelligence.

Key responsibilities include: developing and implementing an integrated marketing, communications, and brand strategy; leading acquisition and student recruitment strategies across key international markets; strengthening the institution's positioning, brand identity, visibility, and reputation; overseeing media relations, social media, publications, content strategy, and institutional communications; developing compelling storytelling to support student recruitment, fundraising, alumni engagement, and institutional reputation; leading the evolution of the digital ecosystem, including website, UX, digital platforms, CRM, analytics, and content workflows; identifying and implementing relevant applications of AI and emerging technologies; developing KPIs and dashboards to measure marketing performance, audience engagement, digital effectiveness, and brand impact; leading, developing, and structuring a multidisciplinary team; acting as a strategic adviser to Executive Leadership on marketing, communications, brand, and reputation; partnering with key institutional stakeholders to ensure consistency of positioning and messaging.

The role combines strategic leadership, marketing and communications expertise, people leadership, and digital transformation within a highly international and multicultural environment.