Job at a glance
Benefits:Competitive salaryDental insuranceEmployee discountsHealth insurancePaid time offTraining & developmentAbout Honest Abe RoofingHonest Abe Roofing is one of the fastest-growing roofing companies in the country, with franchise locations across multiple markets and a high-performance in-house marketing team based in Terre Haute, Indiana.Our marketing department operates more like an internal agency than a traditional home-services team.
We manage paid media, creative production, websites, automation, and brand development across a growing multi-location franchise network.We are looking for a Front-End Web Developer who can help build and optimize websites, landing pages, and digital experiences that drive qualified leads and support our marketing campaigns.Position SummaryThe Front-End Web Developer will be responsible for building, maintaining, and optimizing marketing websites and landing pages across our multi-location franchise network.This role focuses on translating design concepts into clean, responsive, high-performing WordPress pages that support lead generation and campaign performance.The ideal candidate understands both front-end development and marketing performance, and enjoys working closely with designers, marketers, and leadership to improve conversion rates and website performance.What You’ll DoWebsite DevelopmentBuild and maintain WordPress pages and templates across multiple franchise websitesImplement landing pages for marketing campaigns and paid mediaTranslate design concepts into responsive, pixel-accurate pagesEnsure pages function properly across all modern browsers and devicesLanding Page Development & CROBuild conversion-focused landing pages for paid advertising campaignsOptimize forms, call-to-actions, page structure, and user flowImplement A/B testing and conversion improvementsWork closely with the marketing team to improve lead generation performanceSite Performance & Technical OptimizationImprove website performance including page speed, mobile usability, and technical SEO structureMaintain clean front-end code and organized page structuresIdentify and fix layout, responsiveness, and functionality issuesTracking & Marketing IntegrationImplement and maintain marketing tracking tools including:Google Tag ManagerGA4Meta PixelConversion tracking scriptsEnsure landing pages are properly integrated with CRM and lead capture systemsSupport marketing automation workflows and tracking validationCollaboration with Creative & Marketing TeamsWork closely with the Senior Brand Designer to implement visual layouts and design systemsSupport the paid media team with rapid landing page deployment for campaignsHelp the marketing team test new offers, layouts, and messaging structuresOngoing Website MaintenanceMaintain WordPress plugins, themes, and site updatesTroubleshoot front-end issues across multiple sitesKeep marketing websites secure, functional, and up-to-dateWhat You Bring3+ years of experience in front-end web developmentStrong experience building and maintaining WordPress websitesSolid proficiency in:HTMLCSSJavaScriptExperience implementing responsive design across devicesFamiliarity with marketing landing pages and conversion-focused designExperience working with tracking scripts and marketing integrationsStrong attention to detail and ability to translate design concepts into functional pagesAbility to manage multiple projects in a fast-paced environmentPreferred QualificationsExperience building custom WordPress themes or templatesExperience with landing page testing and CRO improvementsFamiliarity with page builders such as Elementor, Gutenberg, or similar toolsExperience with marketing tracking tools such as GA4 and GTMExperience supporting paid media campaigns with landing page developmentUnderstanding of basic technical SEO best practicesTools & PlatformsWordPressHTML / CSS / JavaScriptGoogle Tag ManagerGA4Meta PixelGoogle WorkspaceAsana or similar project management toolsWhy Join Honest Abe RoofingWork inside a fast-growing marketing department with real ownership and impactCollaborate directly with paid media, creative, and leadership teamsBuild marketing websites and landing pages that drive measurable resultsHelp shape the digital experience for a nationally recognized brandBe part of a company that values innovation, speed, and measurable performanceWork LocationThis is an in-house role based in Terre Haute, Indiana, working directly with our internal marketing team.CompensationCompensation will be based on experience, portfolio strength, and technical ability.ApplyIf you enjoy building high-performing marketing websites and working alongside a creative team focused on growth and performance, we would love to hear from you.Please include links to websites or projects you have built when applying.This franchise is independently owned and operated by a franchisee.
Your application will go directly to the franchisee, and all hiring decisions will be made by the management of this franchisee. All inquiries about employment at this franchisee should be made directly to the franchise location, and not to Honest Abe Roofing Corporate.Are you looking for more jobs nearby? Find your favorite jobs now by visiting our online jobs page.