Global CRM & Loyalty Manager

The Global CRM & Loyalty Manager will report to the Head of Digital for Fox Racing. The ideal candidate will bring strong experience in reporting operations, data integration and loyalty program management. This important role will primarily support the Ecommerce team by providing customer analytics, managing the company’s Loyalty/Personalization programs and owning Data Management of our global consumer data.

This role will ultimately manage Fox Racing’s data management responsibilities surrounding our programmatic Loyalty personalization tactics and will need to drive best-in-class thought leadership around leveraging data to retain and engage our enthusiasts. The Manager will have a breadth of knowledge in integrating addressable data with marketing channels including email service platforms, as well as how to utilize reporting tools to visually present CRM metrics through dashboards and analyze performance.

Core Skills: · Reporting and Analytics · Data Management and Governance · Proven track record achieving results in a matrixed and/or sometimes ambiguous environment · Strong communication and relationship building skills · Personalization strategy development experience Bonus Skills: · SalesForce Marketing Cloud Email Studio and Journey Builder expertise. · Additional digital experience with European and Canadian markets.

Responsibilities Include: · B2C personalization ownership through strategy development to flawless execution. · Manage the creation and maintenance of CRM reporting including email/push campaign metrics and first party audience data across registration and semi-anonymous sources. · Derive business metrics and present visually for consumer profiles including the development of regular reporting on KPI and dashboards, and tracking LTV for various segments, reporting back to key stakeholders · Maintain and provide tracking requirements for CRM data sources · Analyze global eCommerce promotions and communication channels to optimize engagement with consumers · Recommend tests based on findings to optimize B2C marketing campaigns · Perform global B2C data governance mapping and provide recommendations for consumer touchpoint data capture improvements.

· Lead the formulation of data architecture for implementation into Fox Racing’s B2C CRM solution. Participate in review and vetting of viable CRM solutions for the organization that will best serve the Digital Vision for our loyalists. · Thorough understanding of data-driven marketing technology architecture from the data warehouse to campaign, as well as APIs, web services and functionality that drives personalized campaigns.

· Project manage data integrations for marketing channel orchestration including data set up with email service and push providers, liasing with external vendors. · Ad hoc projects around CRM matching to increase target audience size. · Interact with multiple partners and continually collaborate across the marketing organization to promote structured thinking and knowledge sharing. · Keep daily tabs on industry trends and serve as a subject matter expert by informing wider team.

· Data visualization tools and techniques (i.e. Tableau, BIRST etc.) understanding charts, graphs etc.) - Data onboarding vendors (ie LiveRamp, Neustar, etc.) - Web analytics software (tagging and log file based) - CRM management systems - Tag management systems. Analytical thinker with a depth of knowledge in digital analytics, campaign tracking and ROI metrics Must understand tagging and coding requirements for tracking against a cross-channel environment Requirements: · Bachelor’s degree with 5+ years of experience with all responsibilities listed above.

· Excel, R programming a plus, Google Analytics, SAP ERP, 5+ years in digital campaign reporting set up and data integration experience. · Experience with the development and building of consumer profiles and predictive models preferred. · Excellent written, oral and presentation communication skills; project management skills · Proven ability to establish and maintain honest and effective working relationships with individuals from all backgrounds · Self-starter - ability to define objectives, prioritize workload and produce deliverables · Collaborator - ability to work cross-functionally with internal and external partners to define and execute programs and build consensus for best results · Multi-tasker - ability to manage numerous projects simultaneously · Strong blend of analytical, decision making and creative problem solving skills Preferred Requirements: · MX/MTB and/or Action Sports industry knowledge and experience a plus.