Head of Marketing

Head of Marketing responsibilities include: • Crafting strategies for all Marketing teams, including Digital, Advertising, Communications and Creative • Preparing and managing monthly, quarterly and annual budgets for the Marketing department • Setting, monitoring and reporting on team goals Job brief • We are looking for a Head of Marketing who’ll lead all our marketing activities from social media and digital campaigns to advertising and creative projects.

• Head of Marketing responsibilities include developing plans to help establish our brand, allocating resources to different projects and setting short-term and long-term department goals. If you’re a skilled Marketing strategist, able to inspire your team members, we’d like to meet you. • Ultimately, you will run our Marketing department in ways that promote higher profitability and competitiveness.

Work Description: • Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative • Prepare and manage monthly, quarterly and annual budgets for the Marketing department • Set, monitor and report on team goals • Design branding, positioning and pricing strategies • Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material) • Analyze consumer behavior and determine customer personas • Identify opportunities to reach new market segments and expand market share • Craft quarterly and annual hiring plans • Monitor competition (acquisitions, pricing changes and new products and features) • Coordinate sales and marketing efforts to boost brand awareness • Participate in the quarterly and annual planning of company objectives Candidature requirements: • Work experience as Head of Marketing • Scaling experience from 0-1 in a similar startup preferred • Experience running successful marketing campaigns • Solid knowledge of web analytics and Google Adwords • Leadership skills with the ability to set and prioritize goals • Analytical mind