Head of Performance & Marketing Analytics

We're supporting a business going through a major strategic reset - shifting focus from acquisition to retention, efficiency, and community-led growth. We're looking for a senior, consulting-style Head of Performance / Marketing Analytics to lead a short, high-impact engagement (not hands-on execution). - 20-day engagement, Outside IR35 - Strategic review across paid media, CRM, platforms & lifecycle - Heavy stakeholder engagement (workshops, interviews, cross-team collaboration) - Focus on first-order churn, retention & marketing efficiency Hybrid working in London Circa £400 - £500 per day, outside IR35 Must-haves: - Previous Head of Performance / Marketing Analytics experience - Strong consulting background - Subscription experience + Braze (or similar CRM) - Comfortable operating in ambiguity and challenging the status quo *Rates depend on experience and client requirements