Interim Director of Demand Generation & Industry Marketing

LaSalle Network has partnered with a B2B SaaS company in Chicago in their search for an Interim Director of Demand Generation to lead demand generation strategy and execution for a B2B SaaS organization during a planned leave of absence. This is a hands-on leadership role focused on pipeline generation, integrated campaigns, ABM, sales alignment, and customer growth. The ideal candidate can quickly step into an established marketing organization, take ownership of existing programs, identify opportunities for improvement, and drive measurable impact.

Responsibilities: - Own demand generation strategy and execution across key products, markets, and customer segments. - Develop and execute integrated, multi-channel campaigns across digital, content, paid media, email, events, and other channels. - Lead ABM programs designed to generate new pipeline as well as drive expansion, cross-sell, and upsell within existing accounts. - Partner closely with Sales to align marketing programs to revenue goals and provide the messaging, content, and tools needed to accelerate opportunities.

- Partner with Product Marketing on launches, positioning, messaging, content, and sales enablement. - Manage campaign performance and pipeline contribution, using data and analytics to optimize programs and demonstrate impact. - Develop short- and long-term demand generation plans aligned to business priorities. - Manage external agencies and collaborate across Digital Marketing, Events, Product Marketing, and other teams.

- Directly manage and develop a small team of marketers, setting priorities and providing coaching and support. - Quickly assess existing programs, identify quick wins, and maintain momentum throughout the interim assignment. - Document key programs, processes, and priorities to ensure a smooth transition at the end of the engagement. What You Bring: - 8+ years of B2B marketing experience in a SaaS or a technology-driven environment.

Enterprise SaaS experience is most ideal for this role! - Proven success in demand generation, ABM, integrated campaigns, and pipeline development. - Experience partnering closely with Sales to drive both new-logo acquisition and customer expansion. - Strong understanding of full-funnel, multi-channel marketing and how to connect marketing activity to revenue. - Experience with ABM, CRM, marketing automation, and analytics platforms such as 6sense and Salesforce.

- Experience managing product launches, content programs, paid media, events, and other demand-generation channels. - Strong analytical mindset with the ability to use performance data to optimize campaigns and demonstrate results. - Proven people-management experience and the ability to lead a small team. - Excellent communication, project management, and stakeholder-management skills. - Comfortable working with external agencies and cross-functional teams.

- Hands-on, roll-up-your-sleeves approach with the ability to balance strategy and execution. - Able to hit the ground running, build credibility quickly, and operate with a high degree of autonomy. The ideal candidate is a hands-on B2B Enterprise SaaS demand generation leader who understands how to connect marketing activity to pipeline and revenue. They can operate strategically with senior leadership while also getting into the details of campaigns, ABM programs, performance data, and execution.

This person should be able to hit the ground running, quickly assess what is working, keep existing programs moving, and identify opportunities to drive measurable improvement during the interim assignment. This is a contract opportunity for 6 months to start with the potential to convert in 2027. This position pays an hourly rate of $85-$95/hr dependent upon experience and as a consultant with LaSalle Network, you are eligible to enroll in benefits.

For details, visit https://www.thelasallenetwork.com/consultants/ If this position sounds like a fit for you, please apply today! Missy Stella Sr. Unit Manager, Marketing Recruiting #LI-MS12