Marketing Manager (Remote)
Job at a glance
Develop and execute marketing strategies aligned with business objectives. Plan and manage digital marketing campaigns across multiple channels. Manage SEO, SEM, social media, email marketing, and content marketing activities. Develop strategies to increase website traffic, leads, and conversions. Manage social media presence across LinkedIn, Instagram, Facebook, and other relevant platforms. Coordinate the creation of marketing content, advertisements, landing pages, and promotional materials.
Conduct market and competitor research to identify trends and opportunities. Plan and execute lead-generation campaigns. Monitor campaign performance and optimize marketing activities based on data. Track key metrics including website traffic, leads, conversion rates, engagement, CAC, and ROI. Collaborate with sales, product, design, and other teams. Manage marketing budgets and ensure effective allocation of resources.
Build and maintain brand consistency across marketing channels. Prepare regular marketing performance reports for management.