Marketing Manager

Marketing Manager Company: Eve Anderson Recruitment Guyana Inc. Location: East Bank Demerara The Marketing Manager - Guyana is responsible for leading the development and execution of integrated consumer and trade marketing strategies that drive brand growth, increase product consumption, and enhance customer loyalty. The role ensures that global and regional brand strategies are effectively adapted to Guyana's unique market conditions, consumer behaviors, and cultural landscape.

Working closely with Sales, Category Management, Finance, Supply Chain, Digital Marketing, and external stakeholders, the Marketing Manager delivers impactful campaigns, activations, product launches, and trade programs that strengthen market presence, grow market share, and achieve revenue and profitability objectives. Job Summary Type: full-time Location: Georgetown Category: Marketing Closing Date: 2026-08-25 Key Responsibilities Lead the development and execution of brand and portfolio strategies aligned with organizational growth objectives.

Develop and implement consumer-focused marketing plans informed by market research, consumer insights, demographic trends, and psychographic data. Design and execute impactful beverage activations, experiential marketing programs, sponsorships, and community-based initiatives to drive volume, revenue, market share, and profitability. Lead product launches, seasonal promotions, and consumer engagement campaigns to maximize brand awareness and customer participation.

Collaborate with Category Management, Sales, Digital Marketing, and Commercial teams to identify growth opportunities, channel priorities, market gaps, and execution improvements. Monitor consumer marketing performance and recommend enhancements to improve campaign effectiveness and return on investment. Develop and execute account-specific trade marketing plans that support sales and distribution objectives.

Implement merchandising programs, retail promotions, point-of-sale initiatives, and retail space optimization strategies. Build and maintain strong relationships with distributors, retailers, trade partners, and store managers to enhance product visibility and promotional execution. Analyze trade marketing activities and performance metrics to maximize effectiveness and optimize resource allocation.

Manage trade marketing budgets to ensure efficient use of resources and alignment with business goals. Serve as the primary link between consumer and trade marketing functions to ensure integrated planning and execution. Align trade promotions with consumer marketing campaigns to drive product awareness, trial, purchase, and brand loyalty. Translate regional and global brand objectives into locally relevant marketing initiatives that support business growth.

Monitor campaign performance, market trends, and competitive activity, using insights to refine strategies and improve results. Ensure consistency of brand messaging and execution across all consumer and trade channels. Collaborate closely with the General Manager, Guyana, Sales Division, Category Managers, Finance Department, Supply Chain Team, Regional Marketing Team, Digital Marketing Team, and Trade Marketing Team to ensure effective execution of marketing initiatives.

Work with advertising agencies, media partners, market research firms, suppliers, vendors, community organizations, and government agencies to support marketing objectives. Build strong relationships with key trade partners and retail stakeholders to strengthen brand presence and business performance. Provide regular market intelligence and performance updates to regional and executive leadership teams, highlighting trends, opportunities, risks, and competitive developments.

Develop, manage, and monitor marketing budgets to ensure cost efficiency and achievement of business objectives. Analyze market data, sales performance, consumer insights, campaign results, and trade marketing metrics to support strategic decision-making. Prepare reports, presentations, and recommendations on marketing effectiveness, brand performance, and market opportunities. Ensure marketing investments generate measurable business outcomes and deliver strong return on investment.

Perform any other related duties and responsibilities as assigned. Requirements Bachelor's Degree in Marketing, Business Administration, or a related discipline. Minimum of five (5) years of progressive experience in consumer marketing, trade marketing, brand management, or related marketing roles. Experience within the FMC…