Marketing Manager

Responsibilities Plan and execute integrated marketing campaigns across paid advertising, email, content, website, and webinars Manage campaign performance and optimize based on engagement and pipeline contribution Translate complex technical product capabilities into compelling marketing narratives Manage digital advertising across LinkedIn, Google, and emerging AI-driven channels Develop website copy, case studies, email sequences, and sales enablement content Maintain marketing operations processes including audience segmentation and lead scoring Partner with Sales to improve lead handoffs and support follow-up processes Stay informed about B2B cybersecurity and SaaS marketing trends Requirements At least 4 years of experience in B2B marketing, preferably in cybersecurity or technical SaaS Demonstrated ability to manage marketing campaigns end to end Strong writing and editing skills for technical content Practical experience with CRM platforms like Salesforce, Freshsales, or HubSpot Experience managing campaigns via LinkedIn Campaign Manager and Google Ads Familiarity with marketing automation and email tools Ability to maintain meaningful working-hours overlap with stakeholders in Israel and the United States Professional English proficiency Preferred Qualifications Experience marketing AppSec, DevSecOps, or developer tools Familiarity with AI-focused marketing channels and GEO Experience using project-management tools like ClickUp Basic design or asset-production capabilities Experience coordinating freelancers or agencies About the Company Bright Security is a rapidly growing global SaaS B2B company tackling Application Security challenges with a dev-centric Dynamic Application Security Testing (DAST) platform.