Marketing Specialist (Remote)

Job Description This is a remote position. Inbound Marketing & GTM Operations Manager Incubyte is hiring a hands-on operations manager to run its inbound marketing and GTM execution. The website, SEO strategy, conference playbooks, and partner/referral systems are already built — this role owns execution, tracking, and follow-through, working closely with founders, sales, engineering, and external partners.

Key Responsibilities Website: Maintain site post-handover; monitor performance, GA/GSC/GTM, forms, and conversions; track issues and fixes. SEO & Content: Execute the content calendar (blogs, case studies, landing pages, LinkedIn, newsletters); coordinate writers/designers/engineers from brief to publish; track organic traffic, keywords, and content performance. Conferences: Run existing conference playbooks (pre/during/post); coordinate event assets (decks, one-pagers, QR codes, meeting lists); track leads and outcomes.

Partner & Referral: Maintain partner/referral trackers; coordinate collateral and communication between internal teams and external partners. Sales Enablement & Reporting: Maintain sales collateral (decks, case studies, one-pagers); ensure basic CRM/HubSpot hygiene and lead routing; deliver weekly/monthly reports across all workstreams. Requirements 2–5 years in B2B marketing, inbound marketing, marketing ops, content ops, or GTM coordination Background in B2B SaaS, tech services, AI, IT services, or consulting Educational or professional background in IT (B.Tech, MCA, or BCA) or prior marketing experience within IT services or GCC (Global Capability Center) organizations; marketing experience at a UX or product design services company is also a strong fit Strong project management, content calendar, and stakeholder coordination skills Working knowledge of SEO execution and performance tracking Familiarity with GA, GSC, GTM Comfortable with HubSpot/CRM basics Strong written communication High ownership; able to execute independently against existing playbooks Good to Have Conference/event marketing experience Partner/referral GTM experience Experience with technical teams on content Webflow/WordPress familiarity Sales collateral creation Background in AI, cloud, data, or software services marketing