Marketing Specialist

Full job description TORONTO, ON About Us Chaiiwala is Canada's leading chai and Indian street food café, with locations across Ontario, BC, Alberta, and Quebec. We're in an active growth phase, expanding our menu, elevating the brand, and building toward a modern café experience rooted in authentic South Asian food culture. The Role We're looking for a proactive, detail-oriented Marketing Specialist in Toronto to work directly with the CMO.

You'll execute marketing campaigns, coordinate with creative partners, support LTO launches, and act as the primary liaison between the marketing team and our franchisee network. This is an execution-focused role. You'll be given clear direction and trusted to deliver accurately and on time, and when things are quiet, you'll ask what's next rather than wait to be told. What You'll Do Execute marketing campaigns across social, digital, and in-store channels Coordinate assets and timelines with external creative partners Work closely with our graphic designer to ensure she has the briefs, assets, and information needed to execute on time Serve as the day-to-day contact point for franchisees on marketing matters, relaying information clearly and professionally on behalf of the CMO Present updates and campaign recaps at weekly business reviews and internal team meetings Collaborate across departments while taking primary direction from the CMO Manage the marketing calendar and track deliverables Draft copy, briefs, and internal communications as needed Support app and loyalty program marketing initiatives Proactively identify gaps and bring forward ideas or questions during downtime What We're Looking For 2+ years of marketing experience, ideally in food, hospitality, or retail Exceptional attention to detail, you catch errors before anyone else does Strong organizational skills and a track record of meeting deadlines independently Confident communicator, comfortable working across departments, managing franchisee relationships, and presenting to a team, while staying aligned to CMO direction Self-starter who doesn't wait to be told what to do when there's capacity Familiarity with South Asian food culture is a strong asset What We Offer Competitive salary ($55,000 – $65,000 based on experience) Hybrid work with the potential to transition to a full-time in-office role in Toronto A brand with real momentum and a clear vision Direct access to senior leadership and meaningful work from day one Job Type: Full-time Pay: $55,000.00-$65,000.00 per year Work Location: Hybrid remote in Toronto, ON (Toronto District)