Job at a glance
About the Company At BYD, we build the technologies powering a smarter, cleaner future. Founded in 1994 as a battery pioneer, BYD has grown into one of the world’s most influential technology companies, shaping the future of mobility, energy, and transportation. From breakthrough battery technology to world-leading electric vehicles, BYD designs and manufactures the innovations changing how people move and how energy is used around the world.
Today, BYD vehicles, technologies, and energy solutions are trusted by millions of people across more than 100 countries and regions. Now we are bringing that momentum to Canada. Join BYD Canada and help build the future of electric mobility. About the Role Position Summary The Product Manager is responsible for driving product strategy, market competitiveness, and commercial success for BYD Passenger Vehicles in Canada.
This role serves as the key bridge between the Canadian market and headquarter product teams, ensuring that products, pricing, features, and launch strategies align with local customer expectations, regulatory requirements, and business objectives.The successful candidate will lead market intelligence activities, support product launches, develop localization recommendations, and provide strategic insights to strengthen BYD's position in the Canadian passenger vehicle market.
Key Responsibilities Product Strategy & Market Intelligence Conduct comprehensive market research and competitive analysis to understand market trends, consumer preferences, pricing dynamics, government incentive programs, and emerging opportunities within the Canadian automotive industry. Monitor competitor products, pricing strategies, sales performance, and market activities to support BYD's product planning and positioning decisions.
Develop detailed market intelligence reports, product benchmarking analyses, and pricing recommendations. Analyze vehicle segments, customer demand, and market trends to identify opportunities for growth and improved product competitiveness. Provide data-driven insights and strategic recommendations to support product planning, pricing, and business decision-making. Product Performance Management Monitor and evaluate product sales performance, market share, and customer acceptance across the Canadian market.
Support the development and implementation of product pricing and positioning strategies. Track product lifecycle performance and recommend actions to maximize sales and profitability. Collaborate with Sales, Marketing, and Network Development teams to optimize product performance and market penetration. Product Launch Management Lead and coordinate product launch activities to ensure successful market introductions across Canada.
Work closely with Sales, Marketing, Public Relations, Network Development, Aftersales, and Operations teams to deliver launch objectives. Manage launch timelines, product information, training materials, approvals, and supporting assets. Ensure effective communication and alignment among all stakeholders throughout the launch process. Monitor launch performance and gather market feedback to support continuous improvement initiatives.
Product Localization & Market Adaptation Monitor changes in customer preferences, regulatory requirements, government policies, and market conditions to identify localization opportunities. Gather and analyze feedback from customers, dealers, industry partners, and regulatory stakeholders. Collaborate with Product Planning, Engineering, Compliance, Supply Chain, and Sales teams to support market-specific product enhancements and feature adaptations.
Act as the voice of the Canadian market by translating local requirements into actionable recommendations for global product teams. Cross-Functional Collaboration Partner with regional and global stakeholders to align product strategies with business objectives. Support annual business planning, forecasting, and product roadmap discussions. Provide regular upda