Senior Product Marketing Manager
Job at a glance
About the team + role As the newest member of Robinhood's Product Marketing team, you'll be at the forefront of driving customer acquisition, engagement, and retention of Robinhood’s target audience. This role blends product positioning, optimizing user journeys for customer activation, and community management across key channels. You'll own the development marketing and campaign strategies across several product categories while encouraging a growing user community that amplifies our brand and drives organic growth.
The role is located in the office location(s) listed on this job description which will align with our in-office working environment. Please connect with your recruiter for more information regarding our in-office philosophy and expectations. What you’ll do Developing and implementing data-based campaign plans to improve customer and product growth. Establishing goals, target audience, and messages to improve user acquisition and engagement.
Partner with performance, lifecycle, creative, social, communication and our marketing agency to define and implement strategic growth initiatives Work with research and data teams to identify growth opportunities across multiple marketing channels and customer segments. Optimize the marketing funnel to increase conversion rates and maximize ROI on growth initiatives. Craft end-to-end marketing campaigns that build relevance and excitement for the Robinhood brand in various markets Create differentiated narratives with messaging that continuously improves with user feedback, testing, and a deep understanding of our target audience What you bring Background in a consumer-facing product marketing role in tech Ability to autonomously develop break-through marketing strategies Possess a deep understanding of paid media strategies and lifecycle marketing.
Knowledgeable about the product roadmap development process, demonstrating an ability to align marketing strategies with product evolution Capacity to break down sophisticated concepts so that they’re simple, clear, and human Strong relationship-building capabilities and ability to work cross-functionally Data-driven approach to your work and decision-making Qualitative analytical ability and familiarity with A/B testing Thrives in a fast-paced environment with a bias towards action Base pay for the successful applicant will depend on a variety of job-related factors, which may include education, training, experience, location, business needs, or market demands.
The expected salary range for this role is based on the location where the work will be performed and is aligned to one of 3 compensation zones. This role is also eligible to participate in a Robinhood bonus plan and Robinhood’s equity plan. For other locations not listed, compensation can be discussed with your recruiter during the interview process. Zone 1 (Menlo Park, CA; New York, NY; Bellevue, WA; Washington, DC) $166,000—$195,000 USD Zone 2 (Denver, CO; Westlake, TX; Chicago, IL) $146,000—$172,000 USD Zone 3 (Lake Mary, FL) $129,000—$152,000 USD