Job at a glance
Responsibilities Own the social and audience strategy for a high-growth global YouTube channel Define strategic direction with a Shorts-first approach Identify audience behaviors that drive discovery, subscription, and purchase Develop growth hypotheses and review performance with analytics specialists Shape creator activation strategies and evaluate performance across creator tiers Present and defend strategic recommendations to senior client stakeholders Requirements Proven track record of growing social media channels or accounts Strong agency-side experience in social media strategy for large brands Deep understanding of YouTube formats, audience behavior, and creator culture Ability to assess content strategically and structurally Strong understanding of internet culture, emerging trends, and subcultures Strong analytical fluency and ability to interpret performance data Strong stakeholder management and presentation skills Native-level or professional working proficiency in English About the Company TheSoul Group is a leading creator business platform positioned at the heart of the creator economy.
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