Senior User Acquisition Manager
Job at a glance
Responsibilities Run and optimize UA day to day, managing and scaling a sizeable monthly budget across Meta, Google App Campaigns, TikTok, Apple Ads, in-app ad networks, and programmatic DSPs Shape UA strategy and channel mix with data-backed recommendations Test new channels, platforms, and targeting approaches to find growth sources Build relationships with platform and network partners for support and beta access Maintain and extend measurement setup including AppsFlyer, SKAN, postbacks, and fraud monitoring Own the creative pipeline alongside the creative team, including concepting, briefing, and testing frameworks Monitor competitor activity in poker, social casino, and mobile gaming Work with creative and product on store conversion, including ASO and custom product pages Hit targets on CPI and D7/D30/D90 ROAS, optimizing for cohort quality Report weekly on spend, cohort quality, and forecast Requirements 5+ years in mobile UA, with at least 3 years in gaming Experience scaling mobile titles through launch and early growth Experience scaling large monthly budgets profitably against strict ROAS targets Extensive hands-on experience with Meta, Google App Campaigns, TikTok, Apple Ads, and in-app ad networks Knowledge of AppsFlyer, SKAN, and incrementality testing Experience using LTV predictions to guide spend decisions Comfortable running execution independently in a small, fast-moving team Fluent English ASO experience is a strong plus About the Company CoinPoker is an innovative crypto-poker platform where advanced blockchain technology meets the thrilling world of online poker, offering fast, secure, and transparent gameplay.