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Proven SEO experience Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing In-depth experience with website analytics tools Responsible for analysing, reviewing and implementing websites that are optimized to be picked up by search engines Research and analyse competitor advertising links Develop and implement link building strategy Work with the development team to ensure SEO best practices are properly implemented on newly developed code Work with editorial and marketing teams to drive SEO in content creation and content programming Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
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