Job at a glance
The RoleIn this role, the Social Media Manager plays a key role in defining, executing, and evolving the social media and influencer marketing strategies that elevate the brand’s presence and drive engagement across key platformsResponsibilitiesCreate annual social marketing strategies to grow affinity, awareness, engagement and followersDefine annual clear goals, along with strategy, content calendar and tactics to meet goalsCreate monthly content calendar plans, building social grid and aligning with seasonal and holiday moments that are on brand and align with follower interestDevelop strategy to acquire new followersManage social media channels, including Meta, TikTok, YouTube & PinterestRequest and obtain creative assets ongoing in partnership with Project Manager and DesignerCreate caption copy and content to keep followers engaged (including promotions, tips and tricks, partnerships, product changes, non-promotional content such as how products are created, educational content about the brand, testimonials)Maintain brand voice and authenticity across channels, monitoring and replying to commentsSchedule content (includes UTM links for posts, scheduling ongoing + boosted posts)Influencer relationship management: Build and nurture strong relationships with influencers, ambassadors, and key third-party agencies to drive meaningful partnerships and amplify brand storytellingInfluencer sourcing & negotiation: Identify and engage with relevant influencers for campaigns, negotiating contracts and deliverables that ensure maximum ROI while maintaining strong influencer relationshipsWork closely with internal teams (Design, Retail, Digital, and Creative) to ensure seamless integration of social and influencer programs into broader marketing initiativesCampaign Execution & Performance: Oversee the execution of influencer campaigns, ensuring high-quality content, timely delivery, and alignment with brand goalsContinuously optimize for engagement and conversionPull reporting weekly and monthly, sharing performance to goals and insights (key drivers, wins, opportunities)Keep stakeholders informed through ongoing communication weekly and monthlyEnsure tracking in place to measure performanceGlean insights from social monitoring toolsMonitor comments, replying and providing customer care support as neededData-Driven Insights: Utilize social media and influencer marketing analytics tools to monitor campaign performance and provide actionable insightsAct as social media expert, determining strategy across existing social platforms and evaluating opportunities to expand across new platformsEstablish best practices across channelsLaunch new platforms that align with brand, target audience and new, emerging trendsEnsure messaging aligns with brand calendarSchedule posts, set up UTM tracking & create social gridsMonitor competitive trendsManage relationships with industry vendors to stay on top of social media best practicesTrend Monitoring & Adaptation: Stay on top of viral & platform trends, challenges, and content formats to ensure the brand remains culturally relevant and adapts quickly to new social media dynamicsSkills & CompetenciesExperience managing social media platforms at an agency or in houseComfortable launching new marketing platformsExperience with social media tools (Sprinklr)Keen understanding of how to craft effective social media strategiesExcellent organization, attention to detail, ability to multitask, meet deadlines, problem solve and prioritizeAbility to up-level and clearly communicate strategies while at the same time able to execute campaigns at the tactical levelDetailed analytical skills, understanding success metrics (reach, clicks, engagement, shares, likes, followers)Comfortable pulling reporting via platforms & directing actionable insights to meet goalsCritical thinker, leveraging expertise to optimize each marketing channelAre you looking for remote jobs near your area?
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