Job at a glance
We are growing and need to add to the Tribe - we are looking for a Social Media Specialist with strong creative instinct, strategic depth, and a passion for building authentic online communities. This is a hands-on role — perfect for someone who can craft ideas, create content, and manage digital conversations that move people and build brand love. 1. Content strategy and creation Develop monthly and campaign-based social media strategies aligned to brand objectives.Create and manage all organic social media content — including static posts, carousels, reels, videos, and stories.Develop relevant content topics to reach and engage target audiences.Curate, write, and schedule all content in collaboration with design and strategy teams.Maintain a consistent brand tone and visual identity across all platforms.Generate ideas for trending, culturally relevant, and seasonal content.Ensure all content is optimised for each platform’s best practices and performance standards.2.
Community management and engagement Monitor, listen, and respond to users in a timely, brand-appropriate way.Build and nurture communities — cultivating meaningful engagement, loyalty, and advocacy.Engage in active social listening to identify opportunities for conversations, trends, and collaboration.Conduct online advocacy and open streams for cross-promotions or influencer collaboration.3. Analytics, reporting and optimisation Track, analyse, and interpret social media metrics to evaluate performance.Use data to tweak and optimise strategy, posting schedules, and content direction.Translate anecdotal feedback and audience behaviour into actionable recommendations.Monitor effective benchmarks and emerging best practices to continuously improve results.4.
Continuous innovation and learning Stay ahead of social media trends, platform updates, and algorithm changes.Explore AI and automation tools to improve social scheduling, analytics, and content ideation.Continuously educate the team on new opportunities and best practices.Identify new tools, applications, and creative formats to push brand presence forward.