Social Media Specialist

80 Allstate Pkwy, Markham, ON L3R 8C5, CanadaJob DescriptionPosted Thursday, June 25, 2026 at 4:00 AMWhy Join GuardMe?At GuardMe International Insurance, we recognize that our people are our greatest asset. We are committed to fostering a collaborative, innovative, and supportive workplace where ideas are encouraged and contributions are valued.As part of our award-winning team, you'll have the opportunity to make a meaningful impact while working alongside experienced professionals who are passionate about supporting students and educational institutions around the world.About the RoleThe Social Media Specialist is responsible for translating GuardMe's strategic business objectives into compelling content that engages both institutional partners (B2B) and students (B2C).

Reporting to the Marketing Manager, as an integral part of the Marketing team, this role is responsible for the full social media content lifecycle— from strategy development, business development lead generation and content creation to publishing, community engagement, performance analysis, and optimization.The ideal candidate is a creative storyteller, strategic thinker, and social media expert who thrives in a fast-paced environment.

They are passionate about creating meaningful content, building engaged online communities, and leveraging social media to build brand awareness, customer engagement, and support business growth.If you're looking for a role where creativity, strategy, and purpose come together, we'd love to hear from you.Key ResponsibilitiesDevelop and execute comprehensive social media strategies aligned with organizational goals and marketing initiatives.Create and maintain content calendars across key social platforms, including LinkedIn, Instagram, Facebook, X (Twitter), YouTube, and TikTok.Develop weekly, monthly, and quarterly social media plans that drive engagement, brand awareness, and audience growth.Continuously optimize content strategies based on audience insights, analytics, and platform trends.Content Creation & Campaign ManagementCreate engaging written, visual, and video content that reflects the GuardMe brand and resonates with target audiences.Write compelling copy for social media posts, campaigns, and digital initiatives.Design visual assets using Canva and collaborate with internal teams on creative development.Produce and coordinate YouTube content and supporting promotional materials.Develop innovative social media campaigns that generate engagement and strengthen brand loyalty.Cross-Functional CollaborationUnder the direction of the Marketing Manager and VP, Strategic Partnerships, create and execute strategic business development lead generation activities.Work closely with internal teams including but not limited to the Sales (Business Development) organization to support content development and campaign execution.Contribute creative ideas and strategic recommendations to support broader business objectives.Community Engagement & Brand ManagementFoster meaningful interactions with audiences across social media platforms.Maintain brand consistency by ensuring a unified tone of voice, visual identity, and messaging across all channels.Support integrated marketing initiatives by aligning social media activities with broader online and offline campaigns.Represent GuardMe at conferences and strategic industry forums by delivering a compelling brand presence, cultivating high-value relationships, and proactively identifying opportunities for audience growth, partnership development, and market expansion.Analytics & Performance OptimizationMonitor, analyze, and report on key performance metrics, including engagement, reach, traffic acquisition, audience growth, and conversions.Conduct ongoing testing of content, messaging, and media formats to identify opportunities for improvement.Prepare regular performance reports and provide actionable recommendations to management and leadership.Market Research & Industry MonitoringRes