Job at a glance
Execute and manage the company’s brand strategy as well as corresponding brand elements in order to maximize the brand’s equity Responsible for the creation and placement of advertising that is in support of the business’s initiatives through media planning, creative development, metrics, market research, and vendor management. Drive programs and projects across the various customer touch points to drive customer consideration and trust for our products Execute aggressive multi-channel marketing plans to drive customer acquisition and retention Take ownership of the brands voice by defining guidelines and best practices across products and platforms Work with digital teams to create digital first assets that can help drive acquisition & engagement Establish metrics for the purpose of measuring campaign effectiveness against KPI’s.
The role will report to the Head of Brand marketing Key skills Customer Centricity Innovative and creative thought process Analytical Exposure to Brand Communication and Media Planning Prior experience in an internet/digital company, or managing digital first brands is preferred Industry we can Look at: FMCG/ Consumer Durable/Retail or any B2C Based Location: Bangalore (work from Office)