Paid Media Strategist - Growth & Acquisition
What Success Looks Like (Objectives): Candidates must be willing to participate in at least one in-person interview. The Video Services Growth Marketing & Acquisition Media team in Denver, Colorado requires a Upper Funnel & Strategic Partnerships Paid Media Strategist to architect and manage mass-reach and consideration media customer acquisition across DISH TV and Sling TV. This role addresses the critical challenge of optimizing multi-million dollar portfolios across offline and digital upper-funnel channels to scale a highly profitable downstream subscriber pipeline.
Fragmented consumer attention across legacy linear formats and new-age digital media necessitates a shift away from cookie-cutter asset strategies toward platform-native growth frameworks. Driving aggressive Cost Per Acquisition targets while maximizing downstream Customer Lifetime Value will ensure substantial investments perform at peak efficiency. What Success Looks Like (Objectives): Architect a comprehensive, end-to-end mass-reach and consideration media roadmap that seamlessly unifies legacy linear/broadcast channels with addressable digital formats Direct the strategic planning for upfront media buying, direct network partnerships, and programmatic video/audio investments to optimize media rates Revolutionize creative strategy by collaborating with internal teams to build a robust pipeline of high-converting, platform-native assets Oversee multi-channel budget allocations through a holistic Return on Marketing Investment lens; balance aggressive acquisition targets with long-term lifetime value data Partner with analytics teams to optimize technical tracking configurations, incrementality testing frameworks, and marketing mix modeling integrations Core Skills, Competencies, and Key Experiences (What you’ll bring) Core Skills and Competencies (What you’ll bring): Deep fluency in linear TV upfront markets, programmatic CTV/OTT buying, digital audio networks, and ad-serving or attribution tools Proven ability to translate performance data into actionable creative direction and structured testing matrices across video and audio assets Strong strategic growth leadership in managing large-scale budgets through a strict performance and unit economics lens Solid understanding of technical marketing infrastructure, match market testing, and econometric modeling frameworks Exceptional communication and influence skills to translate complex media metrics into ROI-driven business cases for executive leadership Competency in AI literacy and AI application to optimize campaign workflows and enhance cross-channel data interpretation Additional Qualifications: Master of Business Administration (MBA) Deep professional background in subscription-based businesses, entertainment streaming applications, or telecom networks Minimum Requirements: Bachelor’s Degree in Marketing, Business, or a related quantitative field 8+ years of experience in media planning, buying, or marketing, with a minimum of 3+ years of experience leading high-velocity mass-media portfolios (Linear, CTV, Audio) at scale Experience with Linear TV, Connected TV (CTV/YouTube), Broadcast Radio, Streaming Radio, Podcasting, Satellite Radio, Out-of-Home (OOH), and ad-serving/at