Job at a glance
We are looking for experienced Brand Managers to join a growing pharmaceutical organization and lead the development, management, and execution of key pharmaceutical brands. KEY RESPONSIBILITIES Develop and execute brand strategies and marketing plans aligned with business objectives. Manage brands throughout the product lifecycle, from strategy and planning to execution and performance monitoring.
Conduct market, competitor, customer, and product analysis to identify growth opportunities. Develop and implement product positioning, promotional campaigns, marketing programs, and commercial initiatives. Work closely with Sales, Medical, Regulatory, Market Access, and other cross-functional teams to ensure successful brand execution. Monitor brand performance, sales results, market trends, and ROI, and recommend appropriate strategies.
Support the development of marketing materials, product communication, sales tools, and promotional activities. Lead initiatives for new product launches, where applicable, including launch planning, market assessment, positioning, and execution. Maintain strong understanding of the Philippine pharmaceutical market, customer dynamics, and competitive landscape. QUALIFICATIONS Bachelor's degree in Marketing, Business, Pharmacy, Life Sciences, or a related field.
3–7+ years of pharmaceutical marketing/brand management experience, preferably in a Brand Manager or Product Manager capacity. Strong experience in pharmaceutical brand management, from strategy development through execution. Experience in ethical pharma and/or OTC is highly preferred. Relevant therapeutic/product experience is an advantage, particularly in: Vaccines Ethical / Prescription Medicines OTC / Consumer Healthcare New Product Launches Strong analytical, strategic, project management, and communication skills.
Demonstrated ability to work cross-functionally with Sales, Medical, Regulatory, and Commercial teams. Strong understanding of the Philippine pharmaceutical market. Commercially driven with a strong understanding of sales and marketing execution.