Job at a glance
Join BMW Group Asia to lead MINI’s growth across East Asia in a regional role focused on market steering, partner management, and delivering measurable business impact. Responsibilities Lead MINI sales performance across assigned East Asia markets, managing wholesale, retail, profitability, and cost targets to drive business growth Develop and execute business plans, manage KPIs, enforce pricing discipline, and implement customer-focused strategies to optimize dealer and market performance Collaborate with finance, sales planning, and market stakeholders to design and drive sales programs and commercial initiatives Lead cross-functional teams to plan and execute product launches, retail campaigns, and market activities that increase brand presence and sales Analyze market insights to shape competitive MINI product strategies, support product launches, pricing decisions, and provide commercial recommendations Manage retail pricing and contribution margin steering to align with and achieve business objectives Preferred competencies and qualifications Degree in Business, Engineering, Marketing, Communications, Management, or related discipline, or equivalent practical experience Approximately 3–5 years of relevant experience in sales, product management, automotive, or regional business roles Strong planning, analytical, and stakeholder management skills demonstrated through effective collaboration with diverse regional stakeholders Commercially driven, proactive, and adaptable with the ability to perform effectively in a fast-paced environment Prior experience in the automotive industry is an advantage Other Information If you’re ready to accelerate MINI’s growth in the region, please send your updated resume to [email protected]