Job at a glance
About the role Biddable Media Planner is responsible for developing, executing, and optimizing paid advertising campaigns primarily across paid search, with a working knowledge of paid social platforms. F ocusing on campaign planning , budget allocation, keyword research, and creative optimization, and performance analysis to achieve client marketing goals, essentially managing all aspects of " paid media " through Self-Serve platforms.
What you'll do Daily Budget Pacing: Meticulously review and monitor platform and campaign budgets daily to ensure optimal pacing and prevent over/underspending. Paid Search Campaign Launch: Execute the launch of new paid search campaigns from start to finish, including: Thorough keyword research and selection. Crafting compelling and effective ad copy. Structuring efficient and logical ad groups. Paid Search Optimization: Continuously optimize paid search campaigns for maximum performance, including: Performing regular keyword optimizations (e.g., adding negatives, adjusting bids).
Conducting ad copy quality reviews and A/B testing to improve click-through rates and conversion rates. Adjusting bids, audience targeting, and other campaign settings to improve KPIs. Performance Monitoring & Reporting: Track key performance indicators (KPIs) and provide regular reports on campaign performance, highlighting insights and recommendations. Qualifications 1-2 years of hands-on experience managing paid search campaigns (Google Ads experience is a must).
Demonstrated working knowledge of paid social media advertising platforms (e.g., Facebook Ads Manager). Strong analytical skills with the ability to interpret data and make data-driven decisions. Excellent attention to detail and organizational skills. Effective communication and client-facing skills with experience presenting results and strategies to internal teams. The ability to thrive in a fast-paced, agency environment and juggle multiple priorities.
The pay range for this role is: $54,000 - 63,000 per year (New York Office) Apply no