Market Collaboration Planner
Position: Market Collaboration Planner Location: Toronto -Corp Headquarters No relocation Background and Purpose As part of the Supply Chain team, the Market Collaboration Planner, develops, maintains, and aligns the volume and value forecast across the Business Unit. The role converts customer activity, market insight, promotional plans, portfolio changes, historical trends, and supply chain realities into an actionable demand signal.
This is a highly cross-functional role that partners with Customer Development, Marketing, Finance, Customer Service, and broader Supply Chain to improve FA/FB, align operational and financial forecasts, and support key business outcomes. The successful candidate will be an analytical, collaborative, and digitally curious planner who can connect data, systems, stakeholder input, and business context into clear recommendations within a fast-moving S&OP environment.
What You’ll Do Own and improve the customer and category demand forecast • Lead the creation, maintenance, and alignment of an unbiased rolling forecast across volume and value, integrating forward-looking assumptions, historical trends, price changes, customer activity, competitive activity, product discontinuations, innovations, and portfolio transitions. • Maintain an 18-month rolling forecast and support the monthly forecast cycle, ensuring the demand signal is aligned across operational and financial horizons.
• Own forecast quality end-to-end, with accountability for Forecast Accuracy, Forecast Bias, Forecast Value Add, and alignment of the volume forecast with financial planning. • Support forecast performance delivery against annual targets, MRF expectations, S&OP requirements, and Business Unit priorities. Turn customer, market, and business insight into clear recommendations • Partner with Key Account Managers, Customer Development, Customer Strategy and Planning, Marketing, Finance, and Customer Service, to gather customer, market, promotional, inventory, supply, and business insights that may impact the forecast.
• Analyze historical sales trends, POS data, shipment trends, category movement, customer inventory changes, competitive activity, promotional plans, media and advertising activity, and service-level impacts to support forecast assumptions. • Provide clear analysis and recommendations on forecast changes versus prior year, target, SOP, and rolling forecast submissions. • Share external insights related to promotional activity, customer cannibalization, inventory changes at customer DCs, supply constraints, category trends, competitive activity, POS and shipment triangulation, macro trends, one-offs, stop-ships, and service impacts.
Lead S&OP rhythm, Demand Review, and forecast alignment • Support the weekly, monthly, quarterly, and annual S&OP rhythm, such as, Activity Review, Demand Review, DSR, Country/Region SOP. • Prepare and lead Demand Review meetings, follow-ups, Anaplan updates, cash-up activities, and Business Unit / Supply Chain recap communications. • Support Business Unit discussions with a strong understanding of market dynamics, forecast composition, risks, opportunities, and forecast building blocks.
• Gain alignment across stakeholders on key assumptions, forecast changes, risks, and actions through structured reviews, recurring S&OP touchpoints, and exception-based planning. Use digital tools and data to improve planning decisions • Use Anaplan, Rapid Response / Kinaxis, Power BI, SAP, FEU, POS systems, and forecasting dashboards to analyze performance, identify exceptions, and drive better forecast recommendations.
• Champion future-fit planning by using data, digital tools, automation, and simplified ways of working to improve forecast quality and team effectiveness. What You’ll Need to Succeed • Post-secondary degree required, preferably in Supply Chain, Business Administration, Analytics, or a related discipline. • Minimum 3 years of relevant experience in Supply Chain,