Senior Customer Marketing Manager, Organized Customer

Why Genentech We’re passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world’s most complex health challenges and transforming society. Who We Are The Lymphoma marketing team maintains US disease area team accountability for Follicular Lymphoma (FL) and Diffuse Large B Cell Lymphoma (DLBCL).

The Lymphoma marketing team influences this highly competitive marketplace by establishing and communicating our full product value proposition across the full value chain, from financial decision makers, to payers, to health systems, to prescribers, to patients. This Sr. Customer Marketing Manager reports to the Organized Customer Marketing Team Director and is integral to successfully delivering the Hematology marketing vision and network goals by leading the following access marketing activities: Leading the Launch Access Team and the overall Organized Customer marketing strategy for an upcoming launch Maintaining and updating existing in-line access marketing strategies and marketing materials for the current portfolio Supporting team in experimenting with and executing organized customer digital marketing efforts Partnering with our pricing, contracting and distribution team on the development, execution and rollout of contracting strategies Acting as organized customer’s EHR marketing lead, including leading Lymphoma’s execution on orderset strategy Key Job Responsibilities Strategy Supports the development and execution of the customer strategy and the end-to-end integrated customer experience Supports tailored and actionable omnichannel customer engagement, leveraging appropriate customer insights including customer journeys, market/competitor insights and other data needed, collaborating closely with the Customer Marketer Lead Content  Responsible for planning and executing seamless, well-integrated marketing campaigns that include tailored omnichannel engagement plans across multiple marketing platforms and channels  Oversees the design and creation of core materials with Agencies of Record (AoR), websites, claims, components, tailoring original content to specific customer segments and personas while monitoring timelines and content handoffs  Self-authors derivative tactics for marketing campaigns leveraging existing and emerging technologies/capabilities, with a greater emphasis on new derivatives and incorporates post-Promotional Review Committee (PRC) edits and adjustments  Supports field deployment through communication, training and feedback loops  Hypothesizes and conducts experiments for creative content iteration, for the purpose of driving excellence in content creation and deployment  Partners with agencies and PRC, including Legal and Regulatory, to ensure development, approval, and pull-through of compliant and effective promotional tactics  Execution  Accountable for high quality, compliant execution across all marketing platforms and relevant customer types (e.g.

financial decision makers, payers, providers, GPOs, patients)  Defines measurement plan and measures marketing performance through leading, lagging, and customer satisfaction indicators to optimize campaigns and drive customer and business outcomes Manages media agencies, supports customer-specific tactical planning (e.g., prioritized customer A -> B behavior shifts, critical KPIs), and monitors go-lives/trafficking   Identifies key internal network partners and facilitates cross-marketing, cross-functional, and field alignment to ensure optimal deployment of campaigns  Contributes to initiatives that have broader organizational impact across the 1Marketing Function and advancing progress towards our Commercial, Medical & Government Affairs (CMG) outcomes  Pursues continuous professional development by exploring capabilities and tools on customer content strategy, content creation and e